This is the third part in my series, Advice for Beginning Bloggers.
Linking to your old posts is called internal linking. Here are some tips for drawing readers back into your blog and increasing traffic.
Why Include Internal Links?
- It helps long-time readers feel at home and reminds them that you are already a friend.
- New readers get to know you better. Links to older posts encourage them to read more and subscribe to your feed.
- You’ll get more page views. A page view is when a reader pulls up one of the pages on your blog, and is higher than the number of visitors.
- You’ll lower your bounce rate. The “bounce rate,” another important metric, is the percentage of visitors who leave your blog after viewing only one page.
- You invested in those posts. Why not share them with more readers?
- Google Page Rank—that mysterious number that rates your status for Google searches— looks at internal links as well as back links (other websites that link to yours).
- Use relevant “anchor text.” Instead of writing, “Look here to see what I mean,” write, “Look at my great recipe for potato kugel.” “Here” and “great recipe for potato kugel” are anchor text. Both readers and search engines prefer more descriptive text.
- Include links both within the post itself and afterward. You can insert code into your Blogger template or use a WordPress plugin to automatically list related posts. But it’s best to do this manually. I find that more readers click on the links at the end.
- WordPress users can install the Insights plugin. When you edit your post, Insights lets you search your blog for a phrase and lets you choose which posts to link to. It can also search the web for images, Wikipedia articles, books, and more.
- Try this for Blogger: Add Related Posts Below Every Blogger Post.
- Remember to update older posts with links to your newer ones. Create pages listing links to popular posts or posts on a range of topics.
- When linking to posts on other blogs, include the name of the blog and a direct link to the post (not the home page), using relevant anchor text.
Do you have questions or comments on internal linking? Share them in the comments.