Linking to your old posts is called internal linking. Here are some tips for drawing readers back into your blog and increasing traffic.
Why Include Internal Links?
- It helps long-time readers feel at home and reminds them that you are already a friend.
- New readers get to know you better. Links to older posts encourage them to read more and subscribe to your feed.
- You’ll get more page views. A page view is when a reader pulls up one of the pages on your blog, and is higher than the number of visitors.
- You’ll lower your bounce rate. The “bounce rate,” another important metric, is the percentage of visitors who leave your blog after viewing only one page.
- You invested in those posts. Why not share them with more readers?
- Google Page Rank—that mysterious number that rates your status for Google searches— looks at internal links as well as back links (other websites that link to yours).
- Use relevant “anchor text.” Instead of writing, “Look here to see what I mean,” write, “Look at my great recipe for potato kugel.” “Here” and “great recipe for potato kugel” are anchor text. Both readers and search engines prefer more descriptive text.
- Include links both within the post itself and afterward. You can insert code into your Blogger template or use a WordPress plugin to automatically list related posts. But it’s best to do this manually. I find that more readers click on the links at the end.
- WordPress users can install the Insights plugin. When you edit your post, Insights lets you search your blog for a phrase and lets you choose which posts to link to. It can also search the web for images, Wikipedia articles, books, and more.
- Try this for Blogger: Add Related Posts Below Every Blogger Post.
- Remember to update older posts with links to your newer ones. Create pages listing links to popular posts or posts on a range of topics.
- When linking to posts on other blogs, include the name of the blog and a direct link to the post (not the home page), using relevant anchor text.
Do you have questions or comments on internal linking? Share them in the comments.