My post on Green Prophet yesterday turned out different than expected:
Why Baby’s First Gift Shouldn’t Be Formula from the Hospital
By Hannah Katsman
Soft drinks. Fast foods. Cigarettes.
Companies that market these products are well-known for targeting children and teens in order to develop “brand loyalty.”
But the campaign to capture the taste buds of future consumers begins even earlier–in the hospital nursery, where formula companies use aggressive methods to ensure that babies’ first taste of artificial milk comes early and bears the name of their company.
They know that parents are most likely to continue feeding the brand served to babies in the hospital.
What’s the problem with formula, and why is this a “green” issue?
Ironically, early introduction of formula and a diet of “junk” food are both implicated in increasing the incidence of diseases such as diabetes and obesity.
Formula companies insist that they do not want to undermine breastfeeding–they merely want to compete for their share of the formula market for women who cannot or choose not to breastfeed. Sound familiar?
Cigarette companies have long claimed that they do not encourage smoking and only want current smokers to switch brands. Most governments reject this claim and severely restrict the way tobacco companies market their products.
Breastfeeding is an easy target. It’s free, already under attack, earns little profit for anyone and therefore has virtually no corporate funds backing it. But just one bottle of formula compromises a baby’s immune system and increases the risk of illness in the short and long term.
A bottle of formula implies that formula is endorsed by the hospital, and worse, sends the not-so-subtle message that the mother’s own milk is not good or plentiful enough. And just like it only takes a few cigarettes to become addicted, early introduction of formula can lower milk supply and is associated with early weaning.
Israel and the WHO Code
The World Health Organization (WHO) recognized the deleterious effects of formula marketing on the health of babies and mothers and developed the WHO Code of Marketing Breastmilk Substitutes in 1974. The aim of the Code is to
Read more on Why Formula Marketing in Israeli Hospitals is Bad for Babies…
Tweet This Post