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Haredi Public Shortchanged by Formula Freebies

July 2, 2011 by 28 Comments
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Q: How was the haredi public mekupach (shortchanged)? A: Because Superpharm, the drugstore chain, included only regular dairy infant formula in its giveaway for new parents. Haredi parents require mehadrin formula, produced under a higher level of kashrut supervision. Readers reported this "injustice" to the newspaper Hashavua, which contacted the formula manufacturer. In response the company offered to send a coupon for a free 900-gram package of mehadrin formula to anyone who left a name and address with the customer service office. I think the formula company got a good deal. With any luck, it will be seen as a champion of downtrodden haredi consumers. It also gets a list of … [Read more...]

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Agel Pyramid Scheme Exposed

March 19, 2009 by 19 Comments

Jameel at the Muqata writes about the multi-level "pyramid" scheme used to market Agel, an overpriced and unproven vitamin supplement. The highest-level marketers have made a lot of money, but hundreds at the bottom will lose their investment unless they can convince enough others to invest and market as well. Most large "Anglo" communities in Israel have several Agel representatives.  (Agel hasn't discovered mine yet. Please stay away.) According to a comment on Jameel's post by an Agel representative, a month's supply of one type of supplement costs NIS 1000, or about $250. In related news, Haaretz reports that an Israeli woman who used and marketed Herbalife products is suing the … [Read more...]

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Breastfeeding Expert Dr. Jack Newman on Marketing, Heroin and More

November 23, 2006 by 16 Comments

Yesterday I went to hear Dr. Jack Newman at the La Leche League Conference for Breastfeeding Professionals at Tel Hashomer hospital. I have summarized some of the more interesting points below. In the context of discussing the International WHO Code of Marketing Breastmilk Substitutes (Israel is a signatory), he described the attitudes that formula companies try to foster through their marketing. THE FOLLOWING ARE FALSEHOODS PERPETUATED IN FORMULA ADVERTISING. DR. NEWMAN'S VIEWS ARE IN PARENTHESES. Breastmilk is best, but formula is almost as good. Actually, formula is better. Breastfeeding is for "infants," yet formula is necessary through toddlerhood. (Dr. Newman showed a … [Read more...]

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