Likud MK Danny Danon has introduced a law preventing formula companies from advertising in maternity wards. If passed by the full Knesset, hospitals will no longer accept free formula and other gifts from manufacturers. Currently companies compete for the chance to "donate" formula and valuable equipment to the hospital nursery, in exchange for exclusive distribution in that hospital. The proposed law also requires mothers (not fathers) to sign a consent form before their babies get formula. The formula will have only an identification tag and no brand name or logo. Finally, manufacturers must sell formula to hospitals only at a predetermined wholesale price with no discounts. This … [Read more...]
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