As I’ve mentioned several times, the “hyper-tzniut” movement discourages wigs. Women are frequently approached in the street, or even at their doors, and told that their wig is delaying the Messiah. Blogger Risa’s husband was given a lecture on the topic when Risa wasn’t even wearing a wig.
Radio host Menachem Toker called the supermarket, Chesed Le-Alafim, and spoke with the manager. The manager claims that the cashier had never been formally hired so she wasn’t technically fired. (However, it seems she was working as a cashier when the manager first noticed her long wig.) He told her she could no longer work there. Toker asks if the woman was given the option of covering her hair in a different way, and the manager doesn’t reply. It’s not clear whether the wig would have been okay had it been a different style.
My daughter, who was listening to the interview, said that Toker was too aggressive and didn’t give the manager a chance to talk. Toker may have been aggressive, but the manager didn’t have much to say except that he respects everyone.
Toker claimed that non-religious women work in many haredi chains, which is true but they do have to dress appropriately. The manager replied that his store serves a completely haredi population. Considering its location in Beitar Illit, this is probably true, although wigs are quite common there.