Update: According to comments on the Kikar Shabbat website, the date of the posters recommending shawls for all wmoen is from six years ago. Someone must have reprinted and posted them.
The Edah Haredit claims they are not behind the current poster. They claim to have considered prohibiting “shalim” altogether, but in the end did not go that far.
The other day I wrote that husbands of women who cover their faces requested that the Edah haredit rule against the practice. Miriam Shaviv from the Jewish Chronicle reports that it will soon. But in the meantime, a poster went up with a ruling that all women should wear shalim (redidim). But it was six years old.
Background on cloaks/shawls: Thee custom of wearing cloaks to obscure the contour of a woman’s body began in the Toldot Aharon community in Jerusalem when its leader recommended them to his granddaughter, as she was unable to get pregnant. Her relatives wore the cloaks, known as shalim in Hebrew, to show solidarity with her. After the baby was born, and other women began experiencing good fortune, the trend caught on and extended to communities of returning Orthodox Jews, especially Breslav. (Source: article in Mekor Rishon by researcher Sima Zaltzberg).
Bruria Keren, a mother of 10 from Beit Shemesh, attracted national attention when she adopted the cloak, multiple layers of clothes, and other extreme behaviors including covering her face. I am not sure if she was the first to cover her face, but she was the best-known.
In Elad, near where I live, you can see many women in cloaks. The number of women who cover their faces is still small, but growing.