When Jacob Share noticed that he had an easier time getting job interviews than his friends, he decided to publish his tips on a blog even though he barely knew what one was. After three years, his Job Mob is among the ten most popular job search blogs, with 1.5 million page views in 2009.
With a large dose of warmth, enthusiasm, and encouragement, Jacob told of his successes and failures. Here are a few of many suggestions shared from his extensive blogging knowledge and experience:
- Go ahead and start. Your blog doesn’t have to be perfect.
- You don’t have to be a good writer to start a blog, but you do need to improve your skills. Jacob leaves up old posts to show how far he has come.
- All beginnings are hard. That is why so many bloggers fail. It takes time and experience to succeed.
- If you spend a lot of time on something, you will become an expert.
- A WordPress self-hosted site is the best blog platform. It costs less than $100 a year.
- Twitter isn’t for telling your readers what you had for lunch. Instead, tweet useful information for your followers.
- Don’t make assumptions. Instead, test different options. Jacob prefers text, but started making audio and video podcasts when he realized visitors wanted them.
- Don’t blindly follow conventional wisdom. Jacob automatically follows anyone who follows him on Twitter, and sends a direct message asking if they have a job search question. Both techniques are disparaged by experts, but they work for Job Mob. Jacob filters out spammers with software and focuses on connecting with his audience.
- Keep trying new things. Invest time in learning new ways to promote and monetize, then analyze their effectiveness. Every blogger will need a different approach.
- Give generously of your time and expertise without expecting anything in return. It usually comes back to you in one way or another.
Jacob put that last one into practice throughout the evening, answering questions with barely a break. The next day he emailed us a list of relevant websites.
Afterward, we enjoyed the refreshments and talked one on one. Then we gathered in a circle to introduce ourselves and discuss blogging challenges until late in the evening. Two days after the event, I know that several bloggers have taken his suggestions to heart.
Here’s a list of bloggers who attended:
Sarah Melamed: Foodbridge: www.sarahmelamed.com. Special thanks to Sarah and family for the gracious hospitality at their beautiful home.
Miriam Kresh: Israeli Kitchen: www.israelikitchen.com
David Nordell: Terror Finance: www.terrorfinance.org
Michelle Nordell: Baroness Tapuzina: www.baronesstapuzina.com
Blanche Melamed: Blanche and Guy Designs: www.blancheandguy.blogspot.com
Harry Rubenstein: The View From Here: www.theviewfromhere.net
Dena Lerner: Israel Restaurant Review http://israelrestaurantreview.wordpress.com/
Kate: One Tired Ema: www.onetiredema.wordpress.com
Robin: Around the Island: www.aroundtheisland.blogspot.com
Shira Abel: Tchochkes: www.tchochkes.com
Nissan Ratzlav-Katz: NRK le-israelim baolam ha-asakim: www.nrkonline.wordpress.com (Hebrew)
Scott Piro: Gefilte Fish Out of Water: http://gfishoutofwater.wordpress.com/
Liz Steinberg: Cafe Liz: www.food.lizsteinberg.com
Yael Lee: Apples and Honey (Finnish): http://appelsiinejahunajaa.blogspot.com/
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Israeli bloggers: Tweet a message to @mominisrael so I can add you to my Twitter list of Israeli bloggers.
Photo credit: Miriam Kresh